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  <url>
    <loc>https://audreefletcher.co.uk/episodes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-17</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/episodes/radical-optimism-sdingov2024</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/e3278b06-3754-4e69-8b58-2830ba297195/Audree+headshot</image:loc>
      <image:title>The Podcast - Radical Optimism - SDinGov2024 - Audree Fletcher</image:title>
      <image:caption>On Wednesday 18th September 2024 I gave a talk called “Radical Optimism: Reigniting hope in and for public services” at the 2024 Service Design in Government conference in Edinburgh. As soon as the video is available I’ll include a link here. Below I’ve put the slides from my session, and links to the references of most of the psychologists, researchers, authors, thinkers, designers, frameworks, tools and methods I mentioned in the talk.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/episodes/interview-anna-hirschfeld</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-07-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/69b4cf45-43ce-48c7-ad61-9ef169643d74/Anna.jpg</image:loc>
      <image:title>The Podcast - Interview– Anna Hirschfeld - Make it stand out</image:title>
      <image:caption>Hollie Beaumont</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-17</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/but-were-already-doingagile</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/07a91cde-4f26-4e84-b018-e77d1a1c1005/test+and+learn.webp</image:loc>
      <image:title>Blog - But we’re already doing…agile - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/ai-is-giving-early-2008</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
    <image:image>
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      <image:title>Blog - AI is giving early 2008 - Make it stand out</image:title>
      <image:caption>Black computer screen with blurry figures and wiggly lines, suggestive of a financial performance chart Photo by energepic.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/but-were-already-doingmultidisciplinary-teams</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/4e431311-1101-4a52-94a9-47406a944f65/test+and+learn.webp</image:loc>
      <image:title>Blog - But we’re already doing…multidisciplinary teams - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/putting-this-into-practice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/d205fa21-0513-4dbc-8c46-5ba7282c6515/pexels-cottonbro-5310779.jpg</image:loc>
      <image:title>Blog - 5. Putting this into practice - Make it stand out</image:title>
      <image:caption>Cottonbro Studios on Pexels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/what-you-expect-of-people-is-what-you-get</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/caead2e5-9766-40c5-8386-f3c697f7615e/pexels-freestockpro-12969405.jpg</image:loc>
      <image:title>Blog - 4. What you expect of people is what you get - Make it stand out</image:title>
      <image:caption>A line of dominoes - the first few of which have started to fall. Photo by Atlantic Ambience from Pexels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/what-you-notice-and-what-youre-choosing-not-to-see</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/35116a2b-ab42-4af4-9ec1-fbb4e2efecc5/pexels-myatezhny39-12276835.jpg</image:loc>
      <image:title>Blog - 3. What you see (and what you're choosing not to) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/what-your-explanatory-style-is-costing-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-04-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/5dc1df1f-ccde-4d1c-9d94-586e9cf86a47/pexels-ian-panelo-4502509.jpg</image:loc>
      <image:title>Blog - 2. The cost of your explanatory style - Make it stand out</image:title>
      <image:caption>Photo by Nothing Ahead, on Pexels</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/radical-optimism-redux</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/5f173d3b-bddd-4fcd-9c5a-fc1bdd6ae7db/pexels-ds-stories-6005492.jpg</image:loc>
      <image:title>Blog - 1. Radical Optimism Redux - Make it stand out</image:title>
      <image:caption>Photo by DS stories on Pexels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/feedback-a-gift-or-a-kick-in-the-teeth</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/demanding-predictable-solutions-for-uncertain-and-complex-problems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/permission-forgiveness-and-workplace-adulting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/recalibrate-your-approach-to-strategic-risk-to-achieve-your-goals</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/want-to-lead-do-less</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/walking-the-talk-on-lifting-the-women-around-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/simple-sabotage-field-manual</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/b3900511-0c75-4fac-8ee8-366b158b589b/sabotage.webp</image:loc>
      <image:title>Blog - Simple sabotage field manual - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/services-and-content-that-are-useful-usable-and-used-who-wouldnt-want-that</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/a-gardening-metaphor</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/a-truly-caring-workplace-watches-the-waves</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/yeah-buti-dont-really-have-anything-worth-sharing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/the-death-of-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/yeah-buthow-can-we-invest-in-continuous-improvement-when-theres-no-more-money</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/yeah-butthis-place-doesnt-want-to-work-in-the-open</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/yeah-butwhat-if-i-embarrass-myself</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/welcoming-and-settling-in</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/4dd8b0fb-cf04-48ce-b161-c672b87bf4a9/pexels-ann-h-45017-7339828.jpg</image:loc>
      <image:title>Blog - Welcoming and settling in - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/services-how-to-even-start</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/585afeed-0cd5-4d64-8e5c-c87a5275457e/pexels-maria-mileta-3563033-5357492.jpg</image:loc>
      <image:title>Blog - Services - how to even start? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/67-of-accessibility-issues-originate-in-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/8d25f724-c3c0-42b9-b3a5-4f54d90c6a2b/pexels-picjumbo-com-55570-196644.jpg</image:loc>
      <image:title>Blog - 67% of accessibility issues originate in design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/80-percent-of-failures-can-be-avoided-in-the-design-phase</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/2b1239f7-a68a-49ef-b3fa-e7ee815c49b7/pexels-thirdman-5583253.jpg</image:loc>
      <image:title>Blog - 80 percent of failures can be avoided in the design phase - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/seductive-statistics-and-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/thoughts-after-reading-about-design-systems</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/47b17205-878f-4a3d-84d7-6107a7a4e23f/0_NCnp49FeEd26OgqY.jpg</image:loc>
      <image:title>Blog - Thoughts after reading about design systems - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/bau-doesnt-have-to-be-bau</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/c367b5bc-c089-42d0-b7b0-e67f23d75673/Jonny.webp</image:loc>
      <image:title>Blog - BAU doesn’t have to be BAU - Make it stand out</image:title>
      <image:caption>A tweet from the fantastic Head of Delivery over at Homes England</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/1dbd1460-b8ac-48da-90f4-5a663f328f1e/investmentworthy.webp</image:loc>
      <image:title>Blog - BAU doesn’t have to be BAU - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/1e028a66-91f0-48b7-9449-a7f53f1da074/diamond%2Bnecklace.webp</image:loc>
      <image:title>Blog - BAU doesn’t have to be BAU - Make it stand out</image:title>
      <image:caption>From its inception, a service should be seen as continuously and usually decrementally iterating — until the service is decommissioned because it’s not longer needed, or because a radical external or business change triggers a major redesign. The necklace in this image represents a service lifecycle, its diamond-shaped beads the research&gt;design&gt;build cycles of divergence and convergence in its iterations.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/letter-to-my-future-bosses</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/2a250a72-01c2-4427-9088-116b17769b71/pexels-anntarazevich-5425602.jpg</image:loc>
      <image:title>Blog - Letter to my future bosses - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/self-care-in-chaotic-times</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/21db2f67-881a-44a7-b8e8-89da7b4b42e5/pexels-esrakorkmaz-29437361.jpg</image:loc>
      <image:title>Blog - Self-care in chaotic times - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/reflections-on-25-years</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/4673bcfe-028b-40cb-8cc5-30e32ebbd2cf/pexels-suzyhazelwood-1915941.jpg</image:loc>
      <image:title>Blog - Reflections on 25 years - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/on-rejection</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/39fa5dca-e7e4-4d37-9530-f78b84cfa650/pexels-steve-845246.jpg</image:loc>
      <image:title>Blog - On rejection - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/if-your-senior-accessibility-consultant-sits-below-middle-management-your-org-doesnt-yet-care-about-accessibility</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/3515ece3-3f90-433c-825d-5aec59efb87f/pexels-anthony-rahayel-125801377-19689231.jpg</image:loc>
      <image:title>Blog - If your senior accessibility consultant sits below middle management, your org doesn’t (yet) care about accessibility - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/if-youve-made-dei-hrs-job-youre-doing-it-wrong</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/5b0d9ca1-f4d0-4c9d-b04c-532790fd3650/pexels-jakubzerdzicki-29397977.jpg</image:loc>
      <image:title>Blog - If you’ve made DEI HR’s job, you’re doing it wrong - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/future-retrospective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/66a6152f211ac10e3bdd315c/8333f191-8f50-4c65-ad75-695ef4f8a471/pexels-patricio-nahuelhual-91092568-10791857.jpg</image:loc>
      <image:title>Blog - Future retrospective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://audreefletcher.co.uk/blog/take-back-control-of-your-diary</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-07-17</lastmod>
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