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AI is giving early 2008
lead an organisation Audree Fletcher 19/04/2026 lead an organisation Audree Fletcher 19/04/2026

AI is giving early 2008

I've been trying to figure out why I’ve been feeling so very uneasy recently. The honest answer is that it feels like the months before the financial crisis, and I saw that one unfold up close.

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67% of accessibility issues originate in design
lead an organisation Audree Fletcher 21/04/2022 lead an organisation Audree Fletcher 21/04/2022

67% of accessibility issues originate in design

This gets quoted all over accessibility circles, and it comes from a single Deque case study that measured something quite different. Worth knowing before you put it in a slide.

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80 percent of failures can be avoided in the design phase
lead an organisation Audree Fletcher 21/04/2022 lead an organisation Audree Fletcher 21/04/2022

80 percent of failures can be avoided in the design phase

This figure is peppered all over design literature. I've pulled at its threads before; this time I take it at face value and ask whether it even holds up.

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Seductive statistics and design
lead an organisation Audree Fletcher 20/04/2022 lead an organisation Audree Fletcher 20/04/2022

Seductive statistics and design

80% of a product's impact is set at the design phase. Design errors cause 80–90% of construction failures. Our field is full of these confident numbers, and most fall apart the moment you look for the source.

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“Social class no longer exists in Britain”
lead yourself Audree Fletcher 17/11/2019 lead yourself Audree Fletcher 17/11/2019

“Social class no longer exists in Britain”

I snorted cornflakes at that one. I grew up in relative poverty - believe me, social class exists. Here's what the people who say it have never had to notice.

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